PoolRoute AIPricing and terms
How much does it cost?
$1,200 a month, flat. One plan, no tiers, month to month. The AI Concierge is included.
Is there a setup fee?
No.
Is there a contract?
Month to month from day one. Cancel any month and keep everything we built.
What happens in the first 90 days?
- Day one: every missed call gets a text back and the AI Concierge picks up. Ten business days: ads live, calls tracked, portal on.
- Then it compounds. Ads produce calls in about two weeks. Map ranking builds over 60 to 90 days, and you see the map every month.
Do you build my website and Google Business Profile?
Yes, both, included, in your name. No design meetings, no page-by-page approvals, no picking between templates. We capture what we need during onboarding and we build it. You are running a route, you should not be picking fonts.
Why do those two matter so much?
Because they are eligibility requirements, not preferences. No Google Business Profile means you cannot be in the map pack or run Local Service Ads at all. No website means you cannot buy a single paid ad, because there is nowhere to send the click. Here is the full breakdown.
Do you mark up ad spend?
No. Your ad budget goes on your own card, straight to Google and Meta. We never touch it and we never take a cut.
How much should I budget for ads?
Plan on $1,500 to $2,000 a month. You set the number and you can change it any month. We will tell you honestly when adding more stops producing results.
Why is the price on your website?
Because we think hiding it is a tactic, not a strategy. Ask the other nine why theirs is not.
What happens if I leave
What do I keep?
Everything. Your Google Ads account, your Meta Business Manager, your ChatGPT ads account, your phone numbers, your reviews, your website content, your tracking data. All of it is in your name from day one.
Does it stop working?
No. The campaigns keep running, the reviews stay, the profile stays claimed. You would need someone to manage it, but nothing gets switched off or taken back.
Do you hold anything hostage?
No. We never hold your credentials, we never own your accounts inside our own manager account, and there is nothing to negotiate on the way out.
Setup and launch
Do I have to do anything?
Almost nothing. You create your own ad accounts and put your own card on them, which takes about an hour with a guide we send you. After that you close the leads we send.
How long until ads are live?
Ten business days from getting your basics.
How long until I rank better on the map?
Local ranking moves on a 60 to 90 day timeline, sometimes longer. Anybody who tells you next week is lying to you. Ads produce calls much faster than that, which is why we run both.
Do you guarantee results?
No, and be careful with anyone who does. What we commit to is in writing in the agreement.
Will I be on a call every week?
No. You get a portal you can open any time and a plain monthly recap video. Text or call Chris any time and you get a real person the same day.
What do I actually see in the portal?
- Every call with the channel that produced it, marked answered, missed or recovered, recorded and transcribed.
- Spend beside leads, and cost per lead by channel.
- Your 49-point map, re-run monthly on identical settings, showing which competitor moved on you.
- Every review in one feed, plus a short monthly recap video.
Why can I not see the keyword lists and bid settings?
You can, any time you ask, and we will walk you through any of it. We keep them out of the portal by default because a dashboard full of levers you did not ask for is homework, not transparency. Results only, never the knobs.
Do I need a second login for anything?
No. One login. Nothing bounces you into somebody else's software to see your own numbers.
I do not understand half these terms.
That is on our industry, not you. We published every term we use in plain English. What it is, what it does for you, and what breaks without it. Use it to check our work, and to check the other guy's.
What you actually do
Is this just running some ads?
No, and it is the most common misunderstanding. Three systems run at once, with more than a hundred moving parts across them. Boosting a post is one line item inside system two. Here is the full list.
Can I hire you for six months and then take it over?
You can, and you keep every account. The assets stay. The compounding stops.
- Nobody prunes search terms, so budget drifts back to junk traffic.
- Nobody disputes bad leads.
- Creative fatigues and click costs climb.
- Review flow stops, and map rank follows it down over the next quarter.
It is a position that has to be held, not a project with an end date.
Is this SEO?
Part of it. Local map ranking, your Google Business Profile, and reviews are the ranking side. But most of the near-term calls come from ads, which is a different thing. We run both because they work on different timelines.
What is ChatGPT advertising?
Real ads that appear inside ChatGPT, in labeled sponsored boxes at the bottom of an answer. OpenAI opened self-serve access in 2026. They cannot change what the AI says, they sit alongside the answer.
We run them because almost nobody in this industry is there yet, and because BrightLocal's 2026 Local Consumer Review Survey found consumer use of AI tools for local business recommendations went from 6% to 45% in a single year.
Do you do Yelp?
We claim and clean up your free Yelp profile and we monitor what shows up there. We do not buy Yelp ads and we do not solicit Yelp reviews, which is against their rules.
Do you build websites?
We build and run landing pages that turn clicks into calls. If you need a full site rebuild, that is a conversation, not an automatic yes.
What is the AI Concierge?
It answers your phone live when you cannot, day or night. Books jobs, answers common questions, texts you the summary. Included in the plan. Turn it off any time.
Fit
Who is this for?
Pool service route operators in Southern California running three or more trucks. San Diego, Orange, Riverside, San Bernardino, Los Angeles, and Ventura counties.
Who is this not for?
Solo operators who are already full. Pool builders and remodelers, which is a different business with a different buyer. Anybody outside Southern California.
I already have a marketing company.
Then get the Route Rank Report as a free second opinion on whether they are working. If your map is green, you have got a good one and you should keep them.
All my business is word of mouth.
That is the best kind and it means you do good work. But when someone gets your name from a neighbor, the first thing they do is look you up before they call. Word of mouth and Google are not two different things anymore.
Do you promise I will be the only pool company you work with in my city?
No. We used to think about it that way and we took it out. We would rather tell you the truth than sell you a promise we would have to argue about later.
Getting started
What is the first step?
The Route Rank Report. Free, two days, nothing to sign, yours to keep either way. We will ask for fifteen minutes to walk it with you. Decline and you still keep the map.
Do I have to get on a call to get it?
No. Request it, we send it. The walkthrough is optional.
Who am I actually dealing with?
Chris Maddox. He builds the reports, runs the accounts, and answers the phone. Fifteen years in enterprise sales, most recently Director of Sales at Samsara and CalAmp. Based in San Marcos.